Analyzing media-presented issues related to the nursing profession and Essay

Analyzing media-presented issues related to the nursing profession and nursing practice - Essay Example In March 2013, the ministry of health came up with an advertising campaign that which compared smoking with flatulence. The response of this advertisement is twofold, there is one group that supports it, arguing that it is effective in depicting smoking as an anti-social behavior. This is the stand that Hager (2013), an editor with the Ottawa Citizen. This is an online newsfeed that is only available via the internet. However, Quan (2013), an editor with the times news feed has a different opinion. According to her, the advert is ineffective in portraying smoking as an anti-social behavior. This is because flatulence is a normal activity among mammals. According to her, the advert encourages people to smoke because it portrays it as a normal behavior. This is because it uses the notion of flatulence. The third article that this paper analyzes is a journal article by Pechmann and Reibling (2000). This journal talks about how to create an effective anti-smoking advertisement campaign i n Canada, and the United States. It uses a case study approach in explaining the effective method of creating an advertisement campaign. Basing on that, this paper takes a stand that to create an effective anti-smoking advertisement; the creators of the advertisement must consider the age of the spokesman, the content of the message, and the manner in which the advertisers depict the behavior. Quan(2013) in her article argues against the use of flatulence in creating an anti-smoking advertisement campaign. According to her, flatulence is a normal biological process amongst mammals, and on this basis, equating smoking with flatulence sends a message that smoking is a normal social behavior. According to her, the intention of the advertisers was to denote that smoking is as embarrassing as engaging in a farting activity. This idea is wrong, and she denotes that there is nothing embarrassing with farting. She even further goes on to denote that even small children know that farting is a normal biological process. Quan (2013) describes the 53 seconds video advert. She denotes that the video depicts a young woman who admits that she farts at parties, but this does not make her a farter. According to Quan (2013), the intention of the advertisers was to denote that smoking is wrong, and it doesn’t matter where the act takes place. However, to her, the use of video in this campaign was ineffective, and therefore did not meet the objectives of the advertisers. Hager (2013) on the other hand does not agree with Quan. Hager denotes that the advertisement achieved its objective of depicting smoking as an anti-social behavior (2013). According to Hager, the target of the advertisement was people between the ages of 18 to 29. Hager denotes that farting is an embarrassing social behavior, and using this concept in the anti-smoking advertising campaign manages to give a message that smoking is an embarrassing and ridiculous social behavior. Hager (2013) further goes on to denote that the use of a young woman in the anti-smoking advertisement campaign is an effective method of reaching out to the young people. This is because they identify with her age. To support his opinion, Hager gives the number of views that the campaign got in the social media. He denotes that the advert got 36000 views within a week of its release. This to him is a proof that the advert was effective in sending out its message. Pechmann and Reibling (2000) on the other hand, in their Journal article describe how to create an

How I Learn to Driver Essay Example for Free

How I Learn to Driver Essay Learning something new can be a scary experience. One of the hardest things I’ve ever had to do was learn how to drive a car. I was always afraid driving a car especially on the freeway with a lot of fast running vehicles. However, I figured that driving was an important skill that I needed to learn. I also thought it would be very helpful. In additional, learning to drive a car also boosts my confidence. New situation always make me nervous, my first driving lesson was no exception. My husband was my driving instructor. He taught me from the very beginning, how to start an engine. Slowly stepped on the accelerator and as the car started to moved, I kept reminding myself I can do it. I was very nervous trying to control the car. While on the road, I had my full attention to the instructions my husband was telling me that I forgot I needed to focus on the road also. This is when I realized I needed to multi task in order to drive, which is something I’m not very good at. Not only do I have to fully understand what my husband was telling me, I needed to also watch the road and control both the accelerator and maneuver. Learning how to drive was not easy for me at all, especially having my husband as my instructor, whom is very impatient. On the first few days he was teaching me, he was not able to control his anger. He would yell at me on every small mistake I had. Which made me even more nervous, also could not fully focus on my driving. But as more days passed, he learned how to be patient on me. He became very understanding, accepted that I am still in the learning process on how to drive. It made things easier for me because I did not have to deal with him yelling at me, he told me the instructions politely instead. This help me understand his instructions better, focused on the road more and less nervous. After a few weeks of driving around with my husband, I got used to driving. I learned most of the things I needed to learn on driving a car. It boosts my confidence to know what I was doing and was doing well on it. I realized that I was a lot more confident than to the day I first started. It made me feel really good inside to know this. My husband then taught me the hardest parts of driving, like how to park between two cars. It was a struggle because it was completely different to driving on the road. This time I have to deal with two parked cars that do not have drivers in it to prevent me from hitting their cars. Thus, it was all on me, I had all the control. It was up to me whether I end up hitting their car or not. It was a lot of pressure but after a long process being very careful, I made it in, without any scratches on any of the cars. I felt so accomplished. As I learned almost everything on driving, from learning how to drive and park and also the traffic laws, I began to feel very right with no nervousness at all. That’s when it hit me; I know how to drive already. I can be in the road by myself and know that nothing bad will happen. It was a wonderful feeling, the feelings of triumph and success. Learning to drive was not easy for me, but in the end my persistence paid off. Not only I did learn how to drive and to conquer my fear driving in the freeway but also I learned to comprehend and obey its rules. Now when I am faced something new situation I feel less nervous. I may feel uncomfortable to begin with it, but I know that as I practice being in the situation, my skills will get better. I know that as long as I practice on it, I will feel more and more comfortable with it. Now I am not afraid to try something new, something I never thought I would get from learning how to drive. Learning how to drive is a wonderful feeling, free feeling when you achieve a goal you have set for yourself.

Research into Call Centre Customer Confusion

Research into Call Centre Customer Confusion Discussion Following from the results obtained from the survey, most participants had used the call centre service within the past six months and the perceived confusion level by customers was relatively high. Evidently, this research reinforces the fact that consumer confusion still exists within the call centre service. The first factor which influences customer confusion was identified as gender. The majority of the participants in the research were females, however it was also found that there was a higher involvement of male staff working at call centres. This supports the literature review as research suggests that female customers tend to ask more questions during the centre call service than males. It can be detected that this was because males cannot communicate effectively with females. An approach that can be taken to reduce this aspect of customer confusion is to employ more female staff in call centres. Furthermore, before customer service is provided to the customer, the call centre should provide the option to the customer of being attended by a female or male staff, according to their preference. Another substantial cause of customer confusion was language barriers. This is an issue which reinforces the theory suggested by Robison et al 2006. His theory suggests that outsourcing to other countries influences the structure, quality, outcomes and satisfaction in call centres. From our research we found that the majority of customer confusion was caused due to accent and pronunciation issues, due to outsourcing calls abroad. However, our results could not support the effect on outsourcing calls abroad has on the structure of call centres. For participants, the majority of assistance within call centre was non-native English speakers. However it does not indicate that the culture or background that an assistant possesses influences the quality of customer service provided. This point is limited by the context of this research as it is solely based in the UK. By the fact stated in the literature review, English call centre providers tend to outsource calls to other countries most commonly, India. The culture between the UK and India is similar; however there is a significant difference between some countries, such as China, and the UK. Today, more foreigners are coming to the UK which results in a wider variety of customers using call centres. This can explain the continuation of customer confusion in the UK. Accordingly, organisations may need to provide training to assistants relating to cultural differences, especially if some customers from certain countries formulate a considerable portion of their customer basis. Technical issues were also identified from the research carried out which organisations can effectively tackle. The first issue identified was the incompetency of the assistant, such as the lack of expertise about the service or product the company provides. Thus, the company should provide and emphasise the knowledge regarding the product or service they offer sufficiently. Furthermore, the lack of communication between the call centre and other department within the business was identified as the third vital cause of customer confusion. Frequently, customers raise questions that cannot be answered by the knowledge of a certain department. This results in customers experiencing another step, dialling another number for instance, in the call centre process which irritates customers with consumer confusion. To address this issue, a communication system must be established amongst departments, to actively connect customers to the appropriate department who can resolve their problems ac curately. Additionally, another technical problem within call centres is call background noise that organisations must remove enhance the quality provided by the call centre. As written in the literature review, customers may prefer to help themselves when they wish to solve the confusion they have, which was also found in the survey that customers tend to try to browse the organisations official website to see if they can solve the problem without a call to avoid the potential confusions that might be caused during the call centre service. Airline industry as an example, was the sole industry which the participants in the survey did not use call centre for. Certainly there are distinct natures among various industries, but the well-organised and informative Airline industrys web-enabled call centre service can be an inspiration for other industries. Manage the firms website used to interact with customers more effectively with more benchmark of information, better structure and cle arer guide. Moreover, the organisation can transform the traditional calling conversation into online chat by typing or video calling. Ethical issues were also highlighted as a source of consumer confusion. The spam calls which customers receive irritate them and cause their customer confusion. Therefore organisations need to be more concerned with ethical issues that may cause customer confusion and impact on their organisational reputation. The last limitation found relates to the human resource management in the call centres, the assistants attitude and behaviour particularly such as the behaviour mentioned by a participant in the research, launching into their script without any introductions. Therefore additional training should be stressed regarding the courtesy of caller conversations.

Oedipus the King :: Classics

Oedipus the King "Oedipus the King" Essay Oedipus Rex lived his life knowing the fate to which he was destined. He tried at all costs to avoid Apollo's prophecies; however, this only led him to a state of tragedy and despair. This outcome made it justifiable for the educated reader to label him as a "tragic hero." Oedipus' obvious identification made it all the more difficult to investigate the question as to whether there could be more than one "tragic hero" per novel. The supporting characters of Jocasta and Laius were possibilities, and in the following paragraphs, their likeness to a figure of tragedy will be expressed. The character of Laius had already died the moment the play began, however, because his presence played such a significant role in the novel, the reader was still able to determine a great deal about him. The biological father of Oedipus had been the reigning king and he lived in riches with his wife Jocasta in wealth and riches. This state of prosperity eventually was transformed into a pathetic end when he was killed in the street by his own son. This fulfills the first property of a tragic hero. Laius also experiences pain that had been partially self-inflicted. He sent his son, Oedipus, away to be killed at an early age, and in the end, it was this discarded son that killed him. Laius then must have realized that this "pain" was the result of allowing others to do his dirty work. If he had had the courage to kill the infant himself, then the misfortune of dying at the hand of his son would have been avoided. Not wanting to sway from the stereotypical traits of a king, Laius exhibited a pride that was largely displayed in the situation that had him killed. Instead of leaving the road for Oedipus to pass, he insisted on maintaining his stature and he "tried to push [Oedipus] off the road" (p.56). This is more specifically defined as "hubris", and is another essential characteristic of a tragic figure. Similar to the unyielding pride of a king, is the expression of one's mind at the expense of his own body. Again, the crossroads situation can be used, as can the general nature of a typical king, a personality from which Laius did not sway. The preceding two points illustrate the main flaw of Laius, King of Thebes. It has many times been proven that pride can be one's downfall, and the existence of this trait in Laius' personality, and the fact that it was this that killed him, prove that he experienced

Pinay Ako

Pinay Ako â€Å"MANILA, Philippines- The inability of the Philippine economy to produce high-paying  jobs especially for women has pushed Filipinos to marry foreigners as a way to provide for their families, the study Country Gender Assessment by regional lender Asian Development Bank said. † 1 The research that was conducted last 2009 showed an estimate of 300,000 Filipinos of whom 92% are women, are married to foreigners mainly from United States, Japan, Canada, the United Kingdom and South Korea.Pinay ako (translated as I am a Filipina) and I dislike the fact that we are well-known to the world to be gold-diggers –yes, that is how they call us. I never planned nor wanted to be one of them. I remember going to a church that does not support the trending 18-year-old-pinay-marrying-80-year-old-kano2. Unexpectedly, I met Jaimee, 20. My parents and relatives were against us. It is because aside from being too young, Jaimee is a foreigner from Kansas, USA.We have been th rough a lot of troubles and we have prayed and cried so many times to fight for the love. I guess it is true that things that are meant to be will always be. The more they pulled us away from each other, the more we got closer. He became my husband after a year. I am going to be different among typical Filipinas. I have always been ambitious and I think I will always be. Jaimee told me that this is one of the traits that he liked the most in me. If truth to be told, before I met him I never wished for marriage.I wanted to be independent and free. When I was still at university my primary goal was a booming career. I am more of a career woman. I love business. I love office. I actually worked in our family’s small factory and did college at the same time. When I married Jaimee I got new goals in life. First is my promise to be the best wife to him and the best mother to our future children. Second is to make a difference. I am going to be different among typical Filipinas. I a m going to take a stand and become a model and inspiration.

The Dome of the Rock

After the prophesier Muhammad fled to Medina, the great urban metropoliss of Jerusalem and Damascus were captured by the Islam. Between the old ages 687 B.C. and 691 B.C. , the Dome of the Rock was built by the Umayyad calif Abd al-Malik in the metropolis of Jerusalem, to hold the religious plane of the book stand out in the signifier of an Islamic temple. Muslim tradition recounts that it was erected in award of Ala, due to its location in one of the most sacred sites of the metropolis, where one time Salomon ‘s ain temple had been raised. Its architectural design is representative of the Islam ; a mixture of Byzantine and Persian art with breathtaking mosaics and colourss. Crowning its dramatic construction is the aureate dome that can be distinguished even at a far sight. But the Dome of the Rock is more than a sight to be seen ; the really construction and geographics narrate the narrative of two metropoliss in everlasting struggle. When Caliph Muawiya decided to reassign the Islam to Damascus, the Byzantine and Classical influence was noted, in peculiar with architectural construction. The building of the Dome of the Rock obeys the martyrium tardorromano expression of the ambulatory that allows those sing to execute the rite of circumvallation. The building has an octangular platform, and in its inside, over the stone, circles the dome, at about 36 metres. The dome was constructed between two wooden formations that are affixed one inside the other, in aureate bronze. In the Dome of the Rock, the Byzantine construct of volume can be perceived, every bit good as the signifier that allows the base on balls from the square to the circle, as if it were â€Å" a transition from Earth to Heaven † , as Henri Stierlin statements. This belief of the symbolism of the octagon leads to the strong belief that the Falco peregrinus can see the brotherhood of organic structure and psyche through the ceremonial circumvall ation. Today, after 13 centuries, the Dome of the Rock continues to stand still and brilliant, as one of the most valued architecture hoarded wealths in the universe, and has become an of import symbol of the metropolis of Jerusalem because of its architectural significance every bit good as the phenomenon that at that place occurred. Judaic tradition and faith shows that it was in the location where the Dome of the Rock was built that the Lord of Israel held Abraham back from giving his boy Isaac. They thought that the stone was the one Abraham had prepared for the forfeit. The Muslims, nevertheless, placed this site in the Mecca. They had built the shrine for pilgrims, to mark the belief that it was here where Muhammad ascended to Heaven. It is in the Islamic belief that Caliph Abd al-Malik erected the edifice, to vie with Christendom, being rather near to the Church of the Holy Sepulcher, among other sanctum sites, exposing the difference between both peoples. In fact, harmonizing to historical records, it was on political motive that Caliph Abd al-Malik begun the building of the sanctuary. It was to be an of import centre for pilgrim's journey and cult that would deviate the people ‘s involvement in the Mecca and Medina. The Caliph was in struggle with the governments in both metropoliss, which put his n aming as calif into uncertainty. A great figure of Muslims did non accept that the Caliphate be rendered from his male parent, Muawiya, as the dynastic sequence Torahs determined. The Caliph even came to forbid pilgrim's journey to the Mecca to some of the people, even though it was understood that it was mandatory to all Muslims, with the alibi that they should non abandon the topographic points where the Islam should be defended. For this ground, the Dome of the Rock became the alternate topographic point for pilgrim's journey to the Syrians. It is dry that a topographic point that should reflect the shared belief between both faiths became such a figure of discord among them, sullying its inviolability. Comparative faith shows that the Islam and Judaism are really similar religions, with both of their sanctum texts holding set forth common Torahs with similar patterns of unity and kindness, and a intimacy in linguistic communications that is reasonably noted. Even so, more of the difference has been exhibited throughout the old ages, from the devastation of the Second Temple in the twelvemonth 70, the Crusades, and even today, with Camp David in current times. In the past one hundred old ages, the strife over the Holy Land has caused opposing nationalisms and the breach of human rights declared sacred by the Islam and Judaism, every bit good as Christianity today, depressing the brotherhood of these civilisations. This is the troublesome issue that has been brought about with fanatism in faith. Each faith understands that it entirely holds ultimate truth. The Islam ‘s philosophy, for illustration, sustains that leting other faiths opportunity of look at the al-Sharif, which is the country that surrounds the stone, is a evildoing. It is due to the secular attack of the Western civilisation that the struggle has been deemed more a spiritual than a politic 1. In general, neither people want the perceptual experience to be that they are in resistance of the other ‘s beliefs. That is the base of the job, and the motivation for such disinclination to face it. Furthermore, supplying that the Islam continues in a overzealous attitude, there will ne'er be Concord. The word Islam in itself is now known as the very definition of entry, so it is with minor control if any with the radical partisans of Islam about utilizing coercion, force, belligerencies and intriguing to accomplish this intent. Was there hope for the Jews one time the Islam had gained power over them? If the people of Judea had made war against the Muslims in an act of despair and fury, the Israelis would torture themselves for holding permitted such slaughter. However, there would be no car animadversion for slaughter such as this against the Jews, or any other people, from the Muslim. Alternatively, they will commend their terrorists as brave sick persons of their cause, who will be rewarded with liquors and sex in Eden. Therein lays the disparity that the Middle East is facing, and it will so prolong until the parts are willing to cover with the tyrant and ghastly world of the Islam. Harmonizing to the Qur'an, this will ne'er go on. In the book of Surah, Gabriel lets Muhammad cognize that â€Å" They will non contend you together, except in bastioned townships, or from behind walls † ( 2005 ) , giving prophetic sight that the Jewish would ne'er travel against the Muslim. The anticipation has been ascertained in the old ages â€Å" 1948, 1956, 1967, 1973, 1982 † ( 2005 ) , and from the 90 ‘s to the current state of affairs in the Middle East. The combination of two people ‘s spiritual strong beliefs and xenophobia is a unsafe affair. Sanely talking, two states in wrangle over one land should be able to collaborate and apportion the part. But where faith is called upon to do one or the other claim absolute, grants become blasphemy and radicalism produces autocratic rules, which bring about loss and desolation, with no terminal in sight.BibliographyStierlin, H. ; Stierlin, A. ( December 15, 1997 ) .Lusters of an Islamic Universe: The Art and Architecture of the Mamluks. I. B. Tarius. London, UK.Zachary, J. ( February 22, 2005 ) .Gabriel ‘s Faces: Voice of the Archangel. Harvard House. England, UK.Muhajabah, A. ( N. d. ) .The History of the Jews Under Islamic Rule. Retrieved on January 17th 2009 from hypertext transfer protocol: //www.muhajabah.com/jewsofislam.htmGascoigne, B. ( 2001 ) .History of Architecture, Dome of the Rock: AD 691. Retrieved from the History World web site on January 17, 2010 from hypertext transfer protocol: //www.historyworld.net/wrldhis/PlainTextHistories.asp? gtrack=pthc & A ; ParagraphI=ebbHoppe, L. ( 1999 ) .The Dome of the Rock: Jerusalem ‘s Landmark. Retrieved from The Holy Land web site at hypertext transfer protocol: //198.62.75.1/www1/ofm/mag/MAen9910.htmlEisen, R. ( May 9, 2006 ) .Moslems and Hebrews: Common Ground. The Washington Post Company. Retrieved from the Washington Post web site at hypertext transfer protocol: //www.washingtonpost.com/wpdyn/content/article/2006/05/08/AR2006050801 88.html